Qué investigo

Si bien estoy especializado en el estudio de la confianza en Internet y en las comunidades virtuales, a lo largo de los años he realizado trabajos en diferentes ámbitos, aunque en general, siempre relacionados con la incidencia de la tecnología en el marketing y el management.

Si tiene algún proyecto de investigación que proponerme puede ponerse en contacto conmigo en guinaliu at unizar dot es.

A continuación, les indico los principales artículos científicos en los que he participado.

  1. Flavián, C.; Guinalíu, M.; Lu, Y. Mobile payments adoption – introducing mindfulness to better understand consumer behavior INTERNATIONAL JOURNAL OF BANK MARKETING. 2020.
  2. Belanche, D., Casaló, L.V., Flavián, C., Guinalíu, M. Reciprocity and commitment in online travel communities. INDUSTRIAL MANAGEMENT AND DATA SYSTEMS. 2019.
  3. Belanche, D.; Casaló, Luis V.; Guinalíu, M. The effect of culture in forming e-loyalty intentions: A cross-cultural analysis between Argentina and Spain. BUSINESS RESEARCH QUARTERLY. 2015.
  4. Casaló, L. V.; Flavián, C.; Guinalíu, M.; Ekinci, Y. Do online hotel rating schemes influence booking behaviors?. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. 2015.
  5. Casaló, L. V.;Flavián, C.;Guinalíu, M.; Ekinci, Y. Avoiding the dark side of positive online consumer reviews: Enhancing reviews’ usefulness for high risk-averse travelers. JOURNAL OF BUSINESS RESEARCH. 2015.
  6. Casaló, L. V.;Flavián, C.;Guinalíu, M. New members’ integration: Key factor of success in online travel communities. JOURNAL OF BUSINESS RESEARCH. 2013.
  7. Casaló, L. V.;Flavián, C. ;Guinalíu, M. Understanding the intention to follow the advice obtained in an online travel community. COMPUTERS IN HUMAN BEHAVIOR. 2011.
  8. Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel. The generation of trust in the online services and product distribution: the case of spanish electronic commerce. JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2011.
  9. Casaló, L. V.; Flavián, C. ;Guinalíu, M. Antecedents and consequences of consumer participation in on-line communities: The case of the travel sector. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 2010.
  10. Casaló, L. V.;Flavián, C. ;Guinalíu, M. Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT. 2010.
  11. Casaló, L. V.; Flavián, C. ; Guinalíu, M. Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions. TOURISM MANAGEMENT. 2010.
  12. Casaló, Luis V.; Cisneros, Jesús; Flavián, Carlos; Guinalíu, Miguel. Determinants of success in open source software networks. INDUSTRIAL MANAGEMENT & DATA SYSTEMS. 2009.
  13. Casaló, L. V.; Flavián, Carlos; Guinalíu, Miguel. The Role of Satisfaction and Website Usability in Developing Customer Loyalty and Positive Word-of-Mouth in the e-Banking Services. INTERNATIONAL JOURNAL OF BANK MARKETING. 2008.
  14. Casaló, Luis; Flavián, Carlos; Guinalíu, Miguel. The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process. COMPUTERS IN HUMAN BEHAVIOR. 2008.
  15. Casaló, Luis; Flavián, Carlos; Guinalíu, Miguel. The impact of participation in virtual brand communities on consumer trust and loyalty. ONLINE INFORMATION REVIEW. 2007.
  16. Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel. The role of security, privacy, usability and reputation in the development of online banking. ONLINE INFORMATION REVIEW. 2007.
  17. Flavián, C.; Guinalíu, M.; Gurrea, R. The role played by perceived usability, satisfaction and consumer trust on website loyalty. INFORMATION & MANAGEMENT. 2006.
  18. Flavián, C.; Guinalíu, M. Consumer trust, perceived security and privacy policy – Three basic elements of loyalty to a web site. INDUSTRIAL MANAGEMENT & DATA SYSTEMS. 2006.
  19. Flavián, Carlos; Guinalíu, Miguel; Torres, Eduardo. How bricks-and-mortar attributes affect online banking adoption. INTERNATIONAL JOURNAL OF BANK MARKETING. 2006.
  20. Flavián, Carlos; Guinalíu, Miguel; Torres, Eduardo. The influence of corporate image on consumer trust. INTERNET RESEARCH. 2005.
  21. Carlos Flavián; Eduardo Torres; Miguel Guinalíu. Corporate image measurement: A further problem for the tangibilization of Internet banking services. INTERNATIONAL JOURNAL OF BANK MARKETING. 2004.