Si bien estoy especializado en el estudio de la confianza en Internet y en las comunidades virtuales, a lo largo de los años he realizado trabajos en diferentes ámbitos, aunque en general, siempre relacionados con la incidencia de la tecnología en el marketing y el management.

Si tiene algún proyecto de investigación que proponerme puede ponerse en contacto conmigo en guinaliu at unizar dot es.

A continuación, les indico los principales artículos científicos en los que he participado.

  1. Flavián, C.; Guinalíu, M.; Lu, Y. Mobile payments adoption – introducing mindfulness to better understand consumer behavior INTERNATIONAL JOURNAL OF BANK MARKETING. 2020.
  2. Flavián, C.; Guinalíu, M.; Jordán, P. Antecedents and consequences of trust on a virtual team leader. EUROPEAN JOURNAL OF MANAGEMENT AND BUSINESS ECONOMICS. 2019.
  3. Belanche, D., Casaló, L.V., Flavián, C., Guinalíu, M. Reciprocity and commitment in online travel communities. INDUSTRIAL MANAGEMENT AND DATA SYSTEMS. 2019.
  4. Guinaliu-Blasco M.; Hernández-Ortega B.; Franco J.L. The effect of cognitive absorption on marketing learning performance. SPANISH JOURNAL OF MARKETING-ESIC. 2019
  5. Guinalíu, M.; Jordán, P. Building trust in the leader of virtual work teams. SPANISH JOURNAL OF MARKETING-ESIC. 2016
  6. Díaz de Rada, V.; Casaló Ariño, L. V.; Guinalíu Blasco, M. The use of online social networks as a promotional tool for self-administered internet surveys. RES. REVISTA ESPAÑOLA DE SOCIOLOGÍA. 2016
  7. Belanche Gracia, Daniel; Casaló Ariño, Luis Vicente; Guinalíu Blasco, Miguel. The effect of culture in forming e-loyalty intentions: A cross-cultural analysis between Argentina and Spain. BUSINESS RESEARCH QUARTERLY. 2015
  8. Casaló, L. V.;Flavián, C.;Guinalíu, M.;Ekinci, Y. Do online hotel rating schemes influence booking behaviors?. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT. 2015
  9. Casaló, L. V.;Flavián, C.;Guinalíu, M.;Ekinci, Y. Avoiding the dark side of positive online consumer reviews: Enhancing reviews» usefulness for high risk-averse travelers. JOURNAL OF BUSINESS RESEARCH. 2015
  10. Belanche, D.;Casaló, L. V.;Guinalíu, M. The Role of Consumer Happiness in Relationship Marketing. JOURNAL OF RELATIONSHIP MARKETING. 2013
  11. Gracia,D. B.;Casaló Ariño,L. V.;Blasco,M. G. Comunicación comercial y boca-oído electrónico en sitios web corporativos: un análisis desde la perspectiva del marketing de relaciones. INVESTIGACIONES EUROPEAS DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA. 2013
  12. Casalo,L. V.;Flavian,C.;Guinaliu,M. La construcción de lealtad en comunidades virtuales de marca. REVISTA EUROPEA DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA. 2013
  13. Casaló, L. V.;Flavián, C.;Guinalíu, M. New members’ integration: Key factor of success in online travel communities. JOURNAL OF BUSINESS RESEARCH. 2013
  14. Casaló Ariño, Luis Vicente; Flavián, Carlos; Guinalíu, Miguel. Redes sociales virtuales desarrolladas por organizaciones empresariales: antecedentes de la intención de participación del consumidor. CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA. 2012
  15. Belanche, D.;Casalã›, L. V.;Guinalãœu, M. Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk. JOURNAL OF RETAILING AND CONSUMER SERVICES. 2012
  16. Belanche,D.;Casaló,L. V.;Guinalíu,M. How to make online public services trustworthy. ELECTRONIC GOVERNMENT. 2012
  17. Belanche,D.;Casaló,L. V.;Guinalíu,M. Fostering future purchase intentions through website interactivity: The mediating role of consumer trust. ADVANCES IN INFORMATION SCIENCES AND SERVICE. 2011
  18. Casaló, L. V.;Flavián, C. ;Guinalíu, M. Understanding the intention to follow the advice obtained in an online travel community. COMPUTERS IN HUMAN BEHAVIOR. 2011
  19. Casaló Ariño, Luis Vicente; Flavián, Carlos; Guinalíu, Miguel. The generation of trust in the online services and product distribution: the case of spanish electronic commerce. JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 2011
  20. Belanche, D.;Casaló, L. V.;Flavián, C. ;Guinalíu, M. Online social networks in the travel sector. INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING. 2010
  21. Casalo, L.V.; Flavian, C.; Guinaliu, M. Some antecedents and effects of participation in Spanish virtual brand communities. INTERNATIONAL JOURNAL OF WEB BASED COMMUNITIES. 2010
  22. Casaló, L. V.;Flavián, C. ;Guinalíu, M. Antecedents and consequences of consumer participation in on-line communities: The case of the travel sector. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 2010
  23. Casaló, L. V.;Flavián, C. ;Guinalíu, M. Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT. 2010
  24. Casaló, L. V.;Flavián, C. ;Guinalíu, M. Generating trust and satisfaction in e-services: The impact of usability on consumer behavior. JOURNAL OF RELATIONSHIP MARKETING. 2010
  25. Casaló, L. V.;Flavián, C. ;Guinalíu, M. Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions. TOURISM MANAGEMENT. 2010
  26. Casaló, Luis V.; Cisneros, Jesús; Flavián, Carlos; Guinalíu, Miguel. Determinants of success in open source software networks. INDUSTRIAL MANAGEMENT & DATA SYSTEMS. 2009
  27. Casaló, L. V.;Flavián, Carlos;Guinalíu, Miguel. Fundaments of Trust Management in the Development of Virtual Communities. MANAGEMENT RESEARCH NEWS. 2008
  28. Casalo, L. V.;Flavián, Carlos;Guinalíu, Miguel. The Role of Satisfaction and Website Usability in Developing Customer Loyalty and Positive Word-of-Mouth in the e-Banking Services. INTERNATIONAL JOURNAL OF BANK MARKETING. 2008
  29. Casaló, Luis; Flavián, Carlos; Guinalíu, Miguel. The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process. COMPUTERS IN HUMAN BEHAVIOR. 2008
  30. Casalo, Luis Vicente; Cisneros, Jesus; Guinaliu, Miguel; Orus, Carlos. Effects of a virtual citizen community: the case of Expo Zaragoza 2008. ELECTRONIC GOVERNMENT. 2008
  31. Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel. Promoting Consumer»s Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy. JOURNAL OF MARKETING COMMUNICATIONS. 2008
  32. Casalo, L.;Flavian,C.;Guinaliu,M. The Role of Perceived Usability, Reputation, Satisfaction and Consumer Familiarity on the Website Loyalty Formation Process. COMPUTERS IN HUMAN BEHAVIOR. 2008
  33. Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel. Towards loyalty development in the e-banking business. JOURNAL OF SYSTEMS AND INFORMATION TECHNOLOG. 2008
  34. Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel. The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services. INTERNATIONAL JOURNAL OF BANK MARKETING. 2008
  35. Casaló, Luis; Flavián, Carlos; Guinalíu, Miguel. The impact of participation in virtual brand communities on consumer trust and loyalty. ONLINE INFORMATION REVIEW. 2007
  36. Flavián Blanco, C.;Díaz de Rada Igúzquiza,Jesús Vidal;Lozano Velázquez, F. J.;Guinaliu Blasco, M;Cristóbal Fransi, Eduard. Redes virtuales y sociedad del conocimiento. La promoción de la Expo 2008. DOCUMENTO DE TRABAJO (FUNDACIÓN ECONOMÍA ARAGONESA). 2007
  37. Flavián Blanco, C. ;Guinalíu, M. Development and validation of familiarity, reputation and loyalty scales for internet relationships. ESIC MARKET. 2007
  38. Flavián Blanco, C. ;Guinalíu, M. Un análisis de la influencia de la confianza y del riesgo percibido sobre la lealtad a un sitio web. El caso de la distribución de servicio gratuitos. REVISTA EUROPEA DE DIRECCIÓN Y ECONOMÍA DE LA EMPRESA. 2007
  39. Casalo, L. V.;Flavián,C.;Guinalíu,M. The Influence of Satisfaction, Perceived Reputation and Trust on a Consumer’s Commitment to a Website. JOURNAL OF MARKETING COMMUNICATIONS. 2007
  40. Cristobal, E.;Flavián,C.;Guinalíu,M. Perceived e-Service Quality (PeSQ): Measurement Validation and Effects on Consumer Satisfaction and Web Site Loyalty. MANAGING SERVICE QUALITY. 2007
  41. Casaló, Luis V.; Flavián, Carlos; Guinalíu, Miguel. The role of security, privacy, usability and reputation in the development of online banking. ONLINE INFORMATION REVIEW. 2007
  42. Flavian,C.;Guinaliu,M.;Gurrea,R. The role played by perceived usability, satisfaction and consumer trust on website loyalty. INFORMATION & MANAGEMENT. 2006
  43. Flavian,C.;Guinaliu,M. Consumer trust, perceived security and privacy policy – Three basic elements of loyalty to a web site. INDUSTRIAL MANAGEMENT & DATA SYSTEMS. 2006
  44. Flavián Blanco, C. ;Guinalíu, M. La confianza y el compromiso en las relaciones a través de Internet: dos pilares básicos del marketing estratégico en la red. CUADERNOS DE ECONOMIA Y DIRECCION DE LA EMPRESA. 2006
  45. Flavián, Carlos; Guinalíu, Miguel; Torres, Eduardo. How bricks-and-mortar attributes affect online banking adoption. INTERNATIONAL JOURNAL OF BANK MARKETING. 2006
  46. Flavián, C.; Guinalíu, M.; Gurrea, R. The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience. JOURNAL OF RETAILING AND CONSUMER SERVICES. 2006
  47. Flavián, Carlos; Guinalíu, Miguel; Torres, Eduardo. The influence of corporate image on consumer trust. INTERNET RESEARCH. 2005
  48. Flavián, Carlos; Guinalíu, Miguel. The influence of virtual communities on distribution strategies in the internet. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT. 2005
  49. Flavian, Carlos;Guinaliu, Miguel. La Comunidad virtual en la nueva Gestión Empresarial. INVESTIGACIÓN Y MARKETING. 2005
  50. Carlos Flavian;Eduardo Torres;Miguel Guinaliu. Corporate image measurement: A further problem for the tangibilization of Interenet banking services. INTERNATIONAL JOURNAL OF BANK MARKETING. 2004
  51. Diaz de Rada, Vidal;Flavián, Carlos;Guinalíu, Miguel. Encuestas en Internet: Algo más que una simple versión mejorada de la tradiciónal encuesta autoadministrada. INVESTIGACIÓN Y MARKETING. 2004
  52. Flavián Blanco, C. ;Guinaliu Blasco, M. La comunidad virtual: factor clave del éxito de algunos negocios en Internet. BOLETÍN ICE ECONÓMICO. 2004