Si bien estoy especializado en el estudio de la confianza en Internet y en las comunidades virtuales, a lo largo de los años he llevado a cabo trabajos en diferentes ámbitos, aunque en general, siempre relacionados con la incidencia de la tecnología en el marketing y el management.
Si tienes algún proyecto de investigación o colaboración que proponerme, puedes ponerte en contacto conmigo.
A continuación, os indico los principales artículos científicos en los que he participado.
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2026
- Artículo de revista Adopting Bitcoin in Retail Payments: An Empirical Analysis Using an Extended UTAUT Model International Journal of Human Computer Interaction DOI: 10.1080/10447318.2025.2506015
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2025
- Artículo de revista The influence of AI-generated versus real food images on perceived value and negative WOM British Food Journal DOI: 10.1108/BFJ-05-2025-0657
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2022
- Artículo de revista Virtual teams are here to stay: How personality traits, virtuality and leader gender impact trust in the leader and team commitment European Research on Management and Business Economics DOI: 10.1016/j.iedeen.2021.100193
- Artículo de revista Customer adoption of p2p mobile payment systems: The role of perceived risk Telematics and Informatics DOI: 10.1016/j.tele.2022.101851
- Capítulo de libro Online Brand Communities Encyclopedia of Tourism Management and Marketing Volume 1 4 DOI: 10.4337/9781800377486.online.brand.communities
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2020
- Artículo de revista Combining sources of information to increase survey response ratesCombinando fuentes de información para aumentar las tasas de respuesta a la encuesta结合信息源，提高调查回复率 Spanish Journal of Marketing Esic DOI: 10.1108/SJME-04-2020-0060
- Artículo de revista Mobile payments adoption – introducing mindfulness to better understand consumer behavior International Journal of Bank Marketing DOI: 10.1108/IJBM-01-2020-0039
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2019
- Artículo de revista The effect of cognitive absorption on marketing learning performance Spanish Journal of Marketing Esic DOI: 10.1108/SJME-10-2018-0048
- Artículo de revista Reciprocity and commitment in online travel communities Industrial Management and Data Systems DOI: 10.1108/IMDS-03-2018-0098
- Artículo de revista Antecedents and consequences of trust on a virtual team leader European Journal of Management and Business Economics DOI: 10.1108/EJMBE-11-2017-0043
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2016
- Artículo de revista Building trust in the leader of virtual work teams,Generación de confianza en el líder de equipos de trabajos virtuales Spanish Journal of Marketing Esic DOI: 10.1016/j.reimke.2016.01.003
- Artículo de revista The use of online social networks as a promotional tool for self-administered internet surveys Revista Espanola De Sociologia
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2015
- Artículo de revista Do online hotel rating schemes influence booking behaviors? International Journal of Hospitality Management DOI: 10.1016/j.ijhm.2015.05.005
- Artículo de revista The effect of culture in forming e-loyalty intentions: A cross-cultural analysis between Argentina and Spain Brq Business Research Quarterly DOI: 10.1016/j.brq.2015.02.003
- Artículo de revista Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers Journal of Business Research DOI: 10.1016/j.jbusres.2015.01.010
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2014
- Capítulo de libro Analysis of the Determinants of Initial Trust on a Virtual Leader Encyclopedia of Information Science and Technology Third Edition Volume 1 10 DOI: 10.4018/978-1-4666-5888-2.ch492
- Ponencia en congreso A proposal for measuring trust in the leader of virtual work teams Vision 2020 Sustainable Growth Economic Development and Global Competitiveness Proceedings of the 23rd International Business Information Management Association Conference Ibima 2014
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2013
- Artículo de revista The Role of Consumer Happiness in Relationship Marketing Journal of Relationship Marketing DOI: 10.1080/15332667.2013.794099
- Artículo de revista Loyalty development in virtual brand communities,La construcción de lealtad en comunidades virtuales de marca Revista Europea De Direccion Y Economia De La Empresa DOI: 10.1016/j.redee.2011.10.001
- Artículo de revista Marketing communications and electronic word-of-mouth on corporative websites: An approach from a relationship marketing perspective,Comunicación comercial y boca-oído electrónico en sitios web corporativos: Un análisis desde la perspectiva del marketing de relaciones Investigaciones Europeas De Direccion Y Economia De La Empresa DOI: 10.1016/j.iedee.2012.10.002
- Artículo de revista New members' integration: Key factor of success in online travel communities Journal of Business Research DOI: 10.1016/j.jbusres.2011.09.007
- Ponencia en congreso Proposal for a study on the generation of trust in leader of a virtual work team Vision 2020 Innovation Development Sustainability and Economic Growth Proceedings of the 21st International Business Information Management Association Conference Ibima 2013
- Capítulo de libro Social networks as a tool to improve the life quality of chronic patients and their relatives Handbook of Research on Icts for Human Centered Healthcare and Social Care Services DOI: 10.4018/978-1-4666-3986-7.ch009
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2012
- Artículo de revista How to make online public services trustworthy Electronic Government DOI: 10.1504/EG.2012.048004
- Artículo de revista Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk Journal of Retailing and Consumer Services DOI: 10.1016/j.jretconser.2011.11.001
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2011
- Artículo de revista Fostering future purchase intentions through website interactivity: The mediating role of consumer trust Advances in Information Sciences and Service Sciences DOI: 10.4156/aiss.vol3.issue5.24
- Libro Firm-hosted online social networks: Antecedents of consumer intention to participate,Redes sociales virtuales desarrolladas por organizaciones empresariales: Antecedentes de la intención de participación del consumidor Muqarnas DOI: 10.1016/j.cede.2011.06.003
- Artículo de revista Understanding the intention to follow the advice obtained in an online travel community Computers in Human Behavior DOI: 10.1016/j.chb.2010.04.013
- Artículo de revista The generation of trust in the online services and product distribution: The case of Spanish electronic commerce Journal of Electronic Commerce Research
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2010
- Artículo de revista Antecedents and consequences of consumer participation in on-line communities: The case of the travel sector International Journal of Electronic Commerce DOI: 10.2753/JEC1086-4415150205
- Artículo de revista Some antecedents and effects of participation in Spanish virtual brand communities International Journal of Web Based Communities DOI: 10.1504/IJWBC.2010.030015
- Artículo de revista Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities International Journal of Information Management DOI: 10.1016/j.ijinfomgt.2010.01.004
- Artículo de revista Generating trust and satisfaction in e-services: The impact of usability on consumer behavior Journal of Relationship Marketing DOI: 10.1080/15332667.2010.522487
- Artículo de revista Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions Tourism Management DOI: 10.1016/j.tourman.2010.04.007
- Artículo de revista Online social networks in the travel sector International Journal of Electronic Marketing and Retailing DOI: 10.1504/IJEMR.2010.036880
- Capítulo de libro The role of trust, satisfaction, and communication in the development of participation in virtual communities Virtual Communities Concepts Methodologies Tools and Applications DOI: 10.4018/978-1-60566-070-7.ch002
- Capítulo de libro Trust in virtual communities Virtual Communities Concepts Methodologies Tools and Applications DOI: 10.4018/978-1-59904-885-7.ch224
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2009
- Artículo de revista Determinants of success in open source software networks Industrial Management and Data Systems DOI: 10.1108/02635570910948650
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2008
- Artículo de revista Towards loyalty development in the e-banking business Journal of Systems and Information Technology DOI: 10.1108/13287260810897756
- Capítulo de libro Trust in Virtual Communities Encyclopedia of Networked and Virtual Organizations DOI: 10.4018/978-1-59904-885-7.ch224
- Capítulo de libro Virtual Communities and E-Business Management Electronic Business Concepts Methodologies Tools and Applications DOI: 10.4018/978-1-60566-056-1.ch107
- Artículo de revista The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process Computers in Human Behavior DOI: 10.1016/j.chb.2007.01.017
- Artículo de revista The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services International Journal of Bank Marketing DOI: 10.1108/02652320810902433
- Artículo de revista Promoting consumer's participation in virtual brand communities: A new paradigm in branding strategy Journal of Marketing Communications DOI: 10.1080/13527260701535236
- Ponencia en congreso DEXA 2008: First international workshop on computers users' behaviour – cub '08 Proceedings International Workshop on Database and Expert Systems Applications DEXA DOI: 10.1109/DEXA.2008.152
- Artículo de revista The role of usability and satisfaction in the consumer's commitment to a financial services website International Journal of Electronic Finance DOI: 10.1504/IJEF.2008.016883
- Artículo de revista Fundaments of trust management in the development of virtual communities Management Research News DOI: 10.1108/01409170810865145
- Artículo de revista Effects of a virtual citizen community: The case of Expo Zaragoza 2008 Electronic Government DOI: 10.1504/EG.2008.016643
- Ponencia en congreso Promoting trust and commitment in the online banking services Information Management in the Modern Organizations Trends and Solutions Proceedings of the 9th International Business Information Management Association Conference
- Capítulo de libro E-Business in Developing Countries: A Comparison of China and India Electronic Government Concepts Methodologies Tools and Applications DOI: 10.4018/978-1-59904-947-2.ch224
- Ponencia en congreso Reputation in open source software virtual communities Mccsis 08 Iadis Multi Conference on Computer Science and Information Systems Proceedings E Commerce 2008
- Capítulo de libro The role of blogs on a successful political branding strategy Contemporary Research in E Branding DOI: 10.4018/978-1-59904-813-0.ch002
- Capítulo de libro The role of trust, satisfaction, and communication in the development of participation in virtual communities Connectivity and Knowledge Management in Virtual Organizations Networking and Developing Interactive Communications DOI: 10.4018/978-1-60566-070-7.ch002
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2007
- Artículo de revista The role of security, privacy, usability and reputation in the development of online banking Online Information Review DOI: 10.1108/14684520710832315
- Artículo de revista Perceived e-service quality (PeSQ): Measurement validation and effects on consumer satisfaction and web site loyalty Managing Service Quality DOI: 10.1108/09604520710744326
- Artículo de revista The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software Online Information Review DOI: 10.1108/14684520710841766
- Artículo de revista The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website Journal of Marketing Communications DOI: 10.1080/13527260600951633
- Capítulo de libro M-government initiatives at the local level: The case of zaragoza Mobile Government an Emerging Direction in E Government DOI: 10.4018/978-1-59140-884-0.ch012
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2006
- Artículo de revista Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site Industrial Management Data Systems DOI: 10.1108/02635570610666403
- Artículo de revista The role played by perceived usability, satisfaction and consumer trust on website loyalty Information and Management DOI: 10.1016/j.im.2005.01.002
- Artículo de revista How bricks-and-mortar attributes affect online banking adoption International Journal of Bank Marketing DOI: 10.1108/02652320610701735
- Artículo de revista The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience Journal of Retailing and Consumer Services DOI: 10.1016/j.jretconser.2005.11.003
- Capítulo de libro Virtual Communities and E-Business Management Encyclopedia of E Commerce E Government and Mobile Commerce DOI: 10.4018/978-1-59140-799-7.ch187
- Ponencia en congreso The role of trust in the development of participative virtual communities Internet and Information Systems in the Digital Age Challenges and Solutions Proceedings of the 7th International Business Information Management Association Conference Ibima 2006
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2005
- Artículo de revista The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking Internet Research DOI: 10.1108/10662240510615191
- Artículo de revista The influence of virtual communities on distribution strategies in the internet International Journal of Retail Distribution Management DOI: 10.1108/09590550510600843
- Ponencia en congreso The commitment generation process in the G2C online relationships Internet and Information Technology in Modern Organizations Challenges and Answers Proceedings of the 5th International Business Information Management Association Conference Ibima 2005
- Capítulo de libro Virtual community: A model of successful marketing on the internet Advances in Electronic Marketing DOI: 10.4018/978-1-59140-321-0.ch015
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2004
- Artículo de revista Corporate image measurement: A further problem for the tangibilization of Internet banking services International Journal of Bank Marketing DOI: 10.1108/02652320410549665